A market will go through different stages during its life cycle. From infancy to decline, the way an organization conducts business keeps evolving alongside the development of the market. The strategies an organization employs during the introduction stage are vastly different from the plans they make for the growth stage. While each stage is extremely challenging to work in, the maturity stage is particularly tricky. A mature market is one that is characterized by its state of equilibrium.
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Log in or sign up to add this lesson to a Custom Course. Log in or Sign up. New products and services are developed by companies every day, but occasionally, a whole new market is born. Think of the auto industry in the earlys, or the computer industry in the s.
Mature Markets: Definition & Examples
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