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Erotic in advertising

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    Sex in Advertising: Perspectives on the Erotic Appeal

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    Project MUSE - The Erotic History of Advertising (review)

    Businesses spend trillions of dollars attempting to encourage consumers to purchase their goods or services globally. Businesses realize that consumers make their purchases on the basis of the power of advertising and branding. Hard-sell advertisements are in your face direct advertisements that suggest using a particular product or service over the competition while soft-sell advertisements are more subtle and incorporate subliminal messages. The research study focuses on why some advertisers prefer to send subtle messages, how these advertising messages unconsciously encourage, and entice the consumer to purchase these products or services and why these methods are so successful. The study focuses on the power of soft-sell advertising and conceptualizes the Advertising Erotica framework while delving into the sexual, sensual, and erotic feelings evoked by the ad leading to positive attitudes towards the ad and brand, and positive purchase intentions.
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    4 Bafflingly Erotic Ads for Totally Unsexy Things

    Despite the presence of sexual information in mainstream advertising, either in the form of sexual behavior, nudity, attractive models, fetishism, or promises of sexual fulfillment and intimacy, few sources are available to those interested in studying this multifaceted phenomenon. In our minds, it was time for a book devoted to reviewing and advancing understanding of the interpretations, functions, and effects of sex in advertising. Nearly all of the contributors have written extensively about sex in advertising, whereas others apply theory in new ways to reexamine representations of sexuality in advertising.
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    By Tom Reichert. Amherst, N. From the first two sentences of The Erotic History of Advertising , readers should know they are in trouble.
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